Smart DISPLAY Advertising Media Buying

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Display advertising is a visual-based means of promoting your brand
by using banners, images, and buttons, which are delivered on various end devices such as desktop PCs or smartphones.

Display displays are billed either via CPC or CPM. Conversion-based calculation of display advertising,
such as in affiliate marketing, is also possible. The primary goal of display marketing is to increase brand awareness and reach.


Objectives of Display Marketing

Visibility

To Drive Brand Visibility among the target audience

Engagement

Get engaged users for your websites which interacts and gives feedback


STRATEGIES OF DISPLAY MARKETING

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AD NETWORK

Google, Facebook, Yahoo are the largest ad networks

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AFFILIATE MARKETING

Affiliate marketing is the process of earning by promoting other company's products and services using Email, SMS, web and mobile inventory.

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REAL-TIME BIDDING

RTB refers to the purchase of ads through real-time auctions. It is a type of programmatic advertising

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PERFORMANCE MARKETING

Performance Marketing is a comprehensive term that refers to online marketing and advertising programs in which advertisers pay marketing companies ( “affiliates” or “publishers”) , when a specific action is completed like a lead or a sale.

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BEHAVIORAL TARGETING

Behavioral targeting is a technique used by online publishers and advertisers to increase the effectiveness of their campaigns through information collected on an individual's Web-browsing behavior

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CONTEXTUAL TARGETING

Contextual advertising is advertising on a website that is relevant to the page's content, using your keywords or topics, among other factors

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NATIVE ADVERTISING

Recommended Content, Sponsored Content and In-Feed Social Ads are types of Native Advertising

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PROGRAMMATIC ADVERTISING

“Programmatic” ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. It’s using machines to buy ads, basically.

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MULTI DISPLAY MARKETING

Basically comparable with multi-channel marketing but is based on the different graphical output media such as smartphones, tablets, phablets, and desktop PCs.


Companies

Ready to take your marketing efforts to the next level? We'd love to talk.